In the quiet intimacy of her Paris studio, Konul Aghaieva is redefining what it means to create clothing with memory. Her work is rooted in nostalgia and ancestral heritage, drawing from traditions, spirituality, and cultural codes to build garments that feel both ancient and contemporary. Each creation begins as a familiar form, yet through distortion, twisting, and reshaping, it evolves into something entirely new. The origins may fade, but their essence lingers—woven into pieces that are at once primal and poetic.
Twisting Tradition: Konul Aghaieva AW25
Aghaieva balances past and present in her designs. She handcrafts each garment and accessory from natural wool, silk, and carefully sourced fabrics, creating one-of-one pieces that feel alive. By reshaping familiar forms, she reveals new narratives and offers clothing that blends heritage with contemporary vision, a rare balance in today’s fast-paced fashion world.
Stories in Stitch: Konul Aghaieva’s Parisian Craft
Aghaieva fuses sustainability and artistry in every creation. She wastes nothing and transforms each material into a wearable piece of art. She avoids mass production and trends, focusing on slow, deliberate craftsmanship that honors nature, tradition, and the essence of clothing. AW25 demonstrates fashion’s power to anchor us in memory while propelling us forward, establishing Konul Aghaieva as a designer to watch.
photography: Fred Eldar @fred_eldar
styling: Alexandra Osina @alessi_li
model: Katya @weirdkatebutok
makeup artist: Mégane Quidacciolu @quidamua
hairstylist: Yu Umihara @yu_umihara
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