Founded in Lagos by Adebayo Okelawal, Orange Culture is a contemporary fashion brand exploring masculinity, identity, and self-expression. Through bold color and emotional storytelling, the label redefines modern African luxury. ‘Backyards of Memory‘ is a deeply personal exploration of memory, loss and remembrance. The memory of childhood spent in Nigerian backyards is the starting point for this collection. In Nigeria the backyard is a place of encounter and communal life. It emphasizes light, material and movement as lived, sensory experiences. The backyard is not seen as a particular site, it is more an interpretive environment that explores memory, origin and belonging.
This collection is a way of returning to those memories. Nostalgia as a comfort. The garments are shaped by a tenderness that feels almost dreamlike. Silhouettes seem familiar, fabrics move gently against the body. The construction reflects layers of emotion, history and care.
Sunlight, earth, and time shape the color palette, grounding it in a sense of warmth and continuity. The brand’s signature gender-fluid silhouettes actively blur traditional boundaries, expressing a modern spirit. Heritage-inspired fabrics are thoughtfully reinterpreted through a contemporary lens.
