For AW25, Samsøe Samsøe turns inward. Titled 25.03, the Copenhagen label’s new collection is rooted in emotional closeness—focusing on human connection, tactile memory, and the soft persistence of things we love.
Moving away from escapist narratives, the brand shifts attention to platonic bonds and familiar gestures. The result is a wardrobe that feels both grounded and personal. From hand-drawn prints to soft-touch textures, the collection leans into what lasts: care, calm, and presence.
The Copenhagen label moves beyond the escape fantasies of past seasons to focus inward: on friendships, platonic love, and the things we reach for again and again. There’s a tenderness here, woven into everything from sueded accessories to plush yak knits. Garments become gestures—of comfort, of longevity, of touch.
Womenswear takes the lead on softness: a suede miniskirt and matching jacket pair tactility with elegance, while updated Sajeanne knits return in a refined new yarn. Outerwear leans long and thoughtful, with pieces like the Sajill coat and a dip-dyed version of the iconic Salylo cow jacket extending the brand’s signature ease into colder months. New Salella bootcut jeans add a low-slung edge to the mix.
Samsøe Samsøe AW25 menswear introduces enduring leather staples like the Sacliff x jacket and Saruffo x c overshirt—crafted to age well and wear better. Denim expands with the Satimothy silhouette, and the bestselling Sajeanne cardigan returns as Sajean, retaining its softness and dual-zip utility.
Across both lines, tactile materials—yak wool, suede, brushed cotton—support the central theme of closeness and quiet resilience. Accessories follow suit: leather Chelsea boots, slouchy Saemmi bags in saturated tones, and utilitarian sling bags made for motion.
With AW25, Samsøe Samsøe reminds us that true favourites—like real friendships—aren’t loud. They’re the ones that last.
Samsøe Samsøe // @samsoesamsoe
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