The Crafted Collection introduces a new era for LOEWE Perfumes, where a multifaceted, vision of fragrance is brought to life through the blending of exceptional ingredients into scents that celebrate singular notes. Oud, Iris and Vanilla, are the key protagonists of three debut fragrances, each reinterpreted through LOEWE’s uncompromising lens. LOEWE Bittersweet Oud explores the mystical richness of ancient oud, amplifying its resinous depth with zesty bitter orange and the warmth and softness of sandalwood. The result is an explosive balance of earthy intensity and unexpected freshness.
Powdery and nuanced, LOEWE Iris Root explores the hidden beauty of the iris rhizome, known for its complex elegance. Angelica seed brings a soft herbality, while citrussy timut pepper introduces a lift echoing the blooming freshness of the iris. LOEWE Roasted Vanilla has a sensual creaminess which is deepened and grounded by oakwood. Its woody intensity is infused with cognac, while pink pepper introduces a contrasting spicy and bold note.
Powdery and nuanced, LOEWE Iris Root explores the hidden beauty of the iris rhizome, known for its complex elegance. Angelica seed brings a soft herbality, while citrussy timut pepper introduces a lift echoing the blooming freshness of the iris. LOEWE Roasted Vanilla exudes a sensual creaminess, deepened and grounded by rich oakwood. Woody intensity blends with the warmth of cognac, while pink pepper adds a bold, spicy contrast.
In celebration of the launch of the Crafted Collection, LOEWE Perfumes is partnering with Frieze for their iconic London Art Fair, and is transforming a Mayfair townhouse into a three-level experiential journey through scent, spotlighting the sculptural flasks and bubble-infused glass that defines the collection, open for all to explore from October 14th to the 19th.
