HISU PARK, the Vienna-based brand founded in 2023 by Korean-Austrian designer Hisu Park, unveils its SS25 collection, ‘It’s Me.’
This deeply personal collection explores self-identity, mental health, and emotional resilience.
The brand seamlessly blends couture craftsmanship with ready-to-wear accessibility, creating garments that empower individuals with elegance and strength.
This season, HISU PARK transforms complex emotions into tangible artistry.
The collection draws inspiration from healing, personal growth, anxiety, and OCD. Through innovative fabric manipulation and bold silhouettes, the designs embody both struggle and liberation.
Abstract interpretations of compulsions shape the aesthetics, turning fashion into a tool for confronting and releasing unspoken emotions.
Sustainability remains central to HISU PARK’s philosophy.
The SS25 collection uses deadstock fabrics to minimize waste while repurposing high-quality materials.
Hisu Park and her skilled team of tailors, based in Vienna, design and produce each garment with precision. Limited quantities ensure exceptional craftsmanship and attention to detail.
The collection reflects Hisu Park’s artistic journey.
Raised in a family of musicians, she grew up immersed in creativity. After studying at Antwerp’s Royal Academy of Fine Arts, she returned to Austria to launch her brand.
Her designs serve as a form of storytelling and self-expression. With ‘It’s Me,’ she offers more than fashion—she provides a language for personal empowerment and authenticity.
Structured blazers symbolize resilience, while fluid silhouettes represent emotional freedom.
HISU PARK SS25 showcases the transformative power of fashion. This collection reminds us that style is not just about appearance—it’s a reflection of our inner world.
Credits
PHOTOGRAPHY: Tim Cavadini
HAIR & MAKEUP: Nieves Elorduy
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