Showcasing upcoming designers: Flair Fashion Ignite Collective Runway AW26

Flair Fashion builds a platform for emerging designers who push the boundaries of design, sustainability, and technology. By working to make fashion more accessible and supporting creative talent, Fashion Flair cultivates a connection between production, innovation and retail, while elevating the designers shaping the future of the industry.

BELSIZE 25

sheer embroidery, beadwork and fluid silhouettes define BELSIZE 25 newest collection ‘Whisky Kiss in the Old City’.


FEE MUSE

The collection centers on the corset, using sequins and light-shifting prints to highlight its structural beauty.


NOIRA

NOIRA presents ‘London Requiem: Beyond Wonderland’, a collection centered on three years of life in the city. It contains three chapters: Garroting, Nirvana Rebirth and Wonderland


PODYH

The AW26 collection draws on architectural heritage to shape modern, adaptable silhouettes built to last beyond fleeting seasonal trends. 


PSY LAU

For this collection, PSY LAU draws inspiration from Hong Kong’s bamboo architecture, referencing the city’s traditional bamboo scaffolding used for high-rise repairs and temporary structures. 


SSLB

SSLB combines traditional embroidery with contemporary design to create distinctive, hand-embroidered accessories. With the ‘Nature & Creatures’ collection, the brand brings imagined elements of the natural world to life, stitching animals and plants onto earrings and necklaces to inspire a closer connection with nature.


TARA KARI

For the AW26 collection, the brand draws on the idea of being “away with the fairies,” exploring the space between reality and fantasy. 


THE KONG IS DEAD

With its debut collection, ‘Minus One’, The Kong is Dead rejects fashion’s traditional timelines and focuses purely on fabric, shape, and proportion. By stripping away ornamentation, the brand amplifies form and transforms the runway into a spectacle.


UNE ENFANT

The collection ‘Ship to…’ resembles packages send out in longing. It’s a tender story and reflection on the importance of parcels we’ve sent to a loved one.


cover photo: Imogen Barr

Runway photography: Rosslyn

Designers:
@feemuse.co
@noira_106
@the.kong.is.dead
@tarakaridesign
@uneenfant_official
@podyh_ua
@belsize25_official
@sslb_embroidery
@psylau.hk


Platform: @flair.fashionofficial
Stylist: @laurenncroftt
Key MUA: @charliaverymakeup
Key Hair Stylist: @doris_designs_
PR: @dyelogpr


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34th issue of KEYI MAGAZINE with JEFF MILLS on the cover