Casablanca Explores a Dreamlike Egypt for Pre-Fall 2026
For Pre-Fall 2026, Casablanca invites audiences into a captivating vision of Egypt where ancient mythology, cinematic romance, and futuristic imagination seamlessly intertwine. Guided by founder and creative director Charaf Tajer, the collection continues the house’s signature approach to storytelling, transforming travel-inspired references into a vibrant world of luxury and escapism.
Photographed by Per Appelgren, the campaign unfolds across sweeping desert landscapes brought to life through cutting-edge virtual production. Towering dunes, celestial skies, monumental architecture, and surreal horizons create a dreamlike setting that blurs the line between reality and fantasy. Inspired by classic films such as Death on the Nile and The Prince of Egypt. Where the imagery captures both. The timeless allure of Egypt and a distinctly contemporary vision of the future.
At the heart of the collection is Casablanca’s reinterpretation of Egyptian visual culture. Hieroglyphic-inspired graphics, cosmic motifs, and reimagined house monograms appear throughout silk shirts, knitwear, swimwear, and relaxed tailoring. The brand’s updated monogram takes inspiration from the intricate mother-of-pearl inlays found on traditional game boards, introducing a subtle nod to craftsmanship and cultural heritage.
A rich palette of emerald green, terracotta, deep navy, and gold echoes the colours of desert landscapes and celestial wonders, reinforcing the collection’s balance between earthbound history and cosmic fantasy.
Models Georgia Palmer, Eden Walsh, Emilia Ebeling, and Mohamed Hassan bring the narrative to life. It’s moving through a world populated by falcons, monogrammed luggage, and symbolic references to exploration and adventure. Standout pieces range from tennis-inspired silhouettes and fluid separates to Casablanca’s now-signature banana-shaped leather bag, which continues to evolve as one of the brand’s most recognizable accessories.
With Pre-Fall 2026, Casablanca further expands its distinctive universe, demonstrating how fashion can transcend clothing to become a vehicle for storytelling. The result is a collection that celebrates discovery, imagination, and the enduring glamour of cinematic travel.
References to films such as Death on the Nile and The Prince of Egypt shape the visual narrative, creating a world suspended between reality and fantasy.
Standout looks balance Casablanca’s graphic richness with elegant simplicity. Including tennis-inspired silhouettes, flowing separates, and the now-signature banana-shaped leather bag introduced earlier this year.
With Pre-Fall 2026, Casablanca once again proves that fashion can be a form of world-building.
Rather than pursuing realism, the brand embraces fantasy with confidence. It’s offering a collection that celebrates travel, imagination, and cinematic glamour in equal measure.
IMAGE CREDITS
Creative Director – Charaf Tajer
Photographer – Per Appelgren
Brand Art Director – Steve Grimes
Stylist – Helena Tejedor
Hair Stylist – Soichi Inagaki
Makeup Artist – David Gillers
Set Designer – Danny Hyland
Casting – Heratheagency
Production – Rowe Studio
Models – Georgia Palmer, Eden Walsh, Emilia Ebelin, Mohamed Hassan
