Melbourne-based premium apparel brand MAAP will soon open one of their dynamic LaB concept stores in Berlin. Get ready for a communal space for cyclists and experience all the exclusive kit drops, curated weekly rides, and special events featuring guests from the MAAP family.
MAAP is one of the most forward-thinking brands in its understanding of space. On top of that, it has become a must-have purchase in the realm of combining technical performance gear with a modern, clean aesthetic.
Sport-Fashion Hybrid
But MAAP is not solely about fashion. Their LaB stores also provide a series of tailored group rides which are the best way to discover the local scene and adventures farther afield. From going vert in the vertical city to tempo pace and casual, gravel, road and a women’s only option. However you roll, there’s a route with your name on it.
Moving on, MAAP does not lack in contributing to the meaningful project. The brand runs several environmental and social initiatives such as ‘Help Wanted’ that support several local environmental causes worldwide. Plus, they raise awareness about the initiative ‘Radical Women of Cycling’ that brings together women and women-identifying cyclists. In this safe space, all women are encouraged to cycle, inspire discourse and champion their role in the sport.
You might ask, what is this LaB concept and why should I be concerned? Well, the answer is pretty straightforward. LaB represents the acronym Life around Bikes and their stores perfectly embody that energy. When you look around the LaB store designs, you get a feeling of a true local community and a place where creative culture meets cycling. A kind of hybrid. Plus, when you add music events, collaborations with local creatives etc., you receive a truly unforgettable experience.
About the Brand
MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP’s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels.
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