The central theme of the collection is the consumption and blind believe of misinformation online. Content is passed on instantly, unexamined, without critical thinking. MARKE is addressing a disturbing regression back to the past, where most of humanity put their beliefs and emotions above knowledge. This provokes the question of what developments have led us here. It raises the feeling that we may be living in a kind of Neo-Rococo era: the rise and reign of elitist superiority, the mainstream indulgence in performative hedonism. While many escape into a pastel-tinted digital world of superficiality and uniformity, unrest begins to form within others. The situation echoes the late Rococo period, poised on the brink of a revolution.
These tensions and unrest are clearly visible in the collection. Classical corporate menswear is fused with motifs of late Rococo decadence. Tulle overlays, veils and dried flowers appear as symbols of withering beauty and fading excess.
The color palette consists of grey, black and eggshell, it is contrasted by subtle hints of merlot and petrol. The materials are exquisitely refined and substantial. Australian Merino wool, virgin wool partially layered with polka-dot tulle, cashmere, silk duchesse details, and striped cottons.
„Every collection I create begins with the question: what feeling most intensely occupies my mind? For Autumn/Winter 2026/27, that feeling is one of helplessness and sheer disbelief – experienced while digitally scrolling through endless streams of information and disinformation, witnessing how carelessly humanity engages with both.“ says founder and creative director of MARKE, Mario Keine.
This collection is a call to reflect, to question, and to reconsider how we engage with knowledge, with each other, and with the world we are shaping together.
