This season, Flair Fashion returns to London Fashion Week with UNFOLD Collective uniting seven designers, each bringing a distinct point of view and story to the stage. Together, they explore varied approaches to silhouette, fabrication and construction, treating femininity not as a fixed idea, but as something plural; continually challenged and redefined.
Across the collective, no singular form of femininity dominates, but instead, a range of perspectives, backgrounds and identities weave together into one showcase. UNFOLD is a space where these different stories of what it means to be a woman today can sit side by side, in conversation rather than agreement.
“For Poem” Shot by Rosslyn @rosslynphotography
Founded by Chinese designers Leah Fu and Pan, For Poem means “poetry” or “beautiful things.” For the duo, clothing is more than coverage; it’s an expression of attitude, designed for the modern, independent woman through minimalist silhouettes and considered detail.
NESSE AURE Shot by Rosslyn @rosslynphotography
NESSE’S AURE is a couture brand creating strong, feminine, and expressive pieces for the modern woman. The brand explores the relationship between structure and the female silhouette, with corsetry and waist definition as central elements. Inspired by the forced migration of the people of Kosovo during the war, ‘Regrounded’ explores displacement, migration, and the emotional connection to home. Across six looks, the collection follows a journey from separation to reconnection, with symbolism carrying the weight throughout.
HAYAL COUTURE Shot by Rosslyn @rosslynphotography
HAYAL Couture is a contemporary couture house built on craftsmanship and a distinctive approach to contemporary femininity. “Unseen Heritage” traces a journey from the cobblestone streets of Albania to the rain-soaked streets of London. It connects past and present generations by reinterpreting traditional details through a modern lens. The collection treats heritage as a living foundation rather than a fixed inheritance. As a result, extracting fragments of cultural memory to be questioned, carried, and transformed.
BELSIZE25 Shot by Rosslyn @rosslynphotography
The SS27 collection titled ‘Diana’s Bath’ draws its inspiration from the Bagno di Diana within Rome’s Palazzo Doria Pamphilj. Steeped in the romance of the frescoed chamber, the collection translates the painted women of the Bagno di Diana. It translates into silk chiffon, displaying delicate draping and floating silhouettes.
SSLB Shot by Rosslyn @rosslynphotography
Blending heritage techniques with modern design, SSLB creates distinctive, hand-embroidered accessories. This season extends SSLB’s exploration of Nature & Creatures. A total of nine looks presented during London fashion week, shifts focus from individual forms to the passage of time, transformation, and nature’s quiet rhythms.
JULIENE COUTURE Shot by Rosslyn @rosslynphotography
Juliene is a womenswear brand founded by mother-and-daughter duo Luljeta and Ylberine Lushtaku, bringing two generations of creativity together. The collection responds to the conflict-related sexual violence endured by women and girls during the 1998–1999 Kosovo War. Rather than recreating the violence, Juliene gives form to its lasting impact, reflecting collective memory, dignity and identity beyond suffering.
GG CHENN Shot by Rosslyn @rosslynphotography
GG CHENN is a London-based womenswear label founded in 2026 by designer Gigi Chen, creating ready-to-wear and atelier pieces. Gigi Chen’s debut collection in London fashion week, Embodied Memory, explores femininity as an inheritance passed from grandmother to mother to daughter. Sheer layers and rigid metal frames inspired by her grandmother’s jewellery create a dialogue between softness and strength, carrying traces of memory through each garment.
DBELSIZE25 @belsize25_official
JULIENE COUTURE @julienecouture
NESSE’S AURE @nessesaure
HAYAL COUTURE @hayalcouture_
SSLB @sslb_embroidery
FOR POEM @forpoem.official
GG CHENN @ggchenn__official
Platform: @flair.fashionofficial
Stylist: @laurenncroftt
Key MUA: @charliaverymakeup
Key Hair Stylist: @doris_designs_
PR: @dyelogpr
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