This spring, IKONO Berlin marks its first anniversary with new installations and a collaborative mural. This is just in time to coincide with the immersive brand’s fifth year globally. Since opening in 2024, IKONO Berlin has welcomed over 100,000 visitors, quickly becoming the brand’s largest and most creatively dynamic space.
Rooted in the belief that leisure should be interactive, expressive, and personal, IKONO doesn’t offer art to be observed—it invites you to play with it. From motion-reactive light displays to tactile dreamscapes, the Berlin space has redefined what it means to “visit” an exhibition.
To mark the milestone, IKONO debuts two new installations:
Light Portal — A kaleidoscopic corridor where your every movement generates real-time visuals, creating a live, ever-changing artwork.
IRIS — An experience where visitors receive a high-resolution image of their own eye.
Also unveiled is a new collaborative mural wall. This concept invites everybody to leave a mark—be it a sketch, message, or impulse. Visitors can contribute to a growing piece that evolves with each guest.
“Berlin has always been a city that embraces creativity and challenges norms,” says IKONO co-founder Fernando Pastor. “That’s why IKONO feels so at home here.”
Launched in Spain in 2020, IKONO now operates venues in seven major European cities, including Madrid, Barcelona, Rome, Vienna, and Copenhagen. However, Berlin stands out. It is not only the largest location, but a venue that truly reflects the brand’s playful, boundary-pushing spirit.
With 14 immersive rooms and a constantly evolving atmosphere, IKONO Berlin continues to attract a global crowd—curious, expressive, and ready to participate.
More info at ikono.global — Instagram: @ikono.berlin
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