Irina Dzhus gave a performative runway show shrouded in ritualistic code and mystery with her ANTICON collection

A sterile and pristine white space, shrouded in smoke. As someone slowly lights the room with tall white candles, we understand why designer Irina Dzhus chose the Kaballah Centre Berlin. It’s symbolic resonance is striking – perfect for DZHUS, a brand known for their dramatic storytelling through performative fashion shows. Irina continues this tradition with her latest collection, ANTICON. Here, the collection unfolds as a modern interpretation of the Last Supper mystery.

Some models are marked with Irina’s writing on their arms, knees, or face. Irina reads them out loud the Ukrainian and English language.

Struggling with personal turmoil, designer Irina Dzhus created her own escape she named ‘inter-refuge’.  She suggests that civilization’s diverse vocabulary could lead to a personal paradise. Here, every sign and concept becomes a powerful tool for self-discovery and tackling life’s difficulties.

“Whichever conventional system chosen to refer to is relevant as long as its waymarks show a way out of desperation.” Irena Dzhus

The designer drew inspiration from human-made global systems like spirituality and commerce. As she refers to Gnosticism, Kabbalah, Judaism, official and alternative Christian teachings, the designer admits the burden of personal values and duties.

DZHUS stretches the function of objects and materials further by making homeware objects wearable—like this tablecloth set that doubles as a flat-cut cape.

White trousers morph into a shimmering corset dress.  

Irina cares deeply about animals and criticises society’s conflicting views on them: while some species are treated as food, others are remembered and loved even after they’ve passed away. Her designs reflect this concern with zoomorphic elements inspired by Byzantine art, featuring tiny paw prints on DZHUS’ rainbow. 

This hidden splash of color in her mostly white collection shows resilience and suggests that understanding can lead to finding home, happiness, and true fulfillment. As the models leave the room, our breathing returns to normal after the slow, gripping performance having held it hostage.

Visit irinadzhus.com & follow @dzhus.conceptual.wear
Author: Kelly van Gemert (@jawclenching)