Modern Creation München (MCM) enters the new season with an avant-garde take on everyday style. The German luxury house’s MCM Back-to-School 2025 campaign is a cinematic journey through surreal, sci-fi-inspired landscapes—merging hyper-realistic 3D artistry with AI-generated collages to reimagine its signature accessories.
A Cosmic Narrative in Luxury Form
In this latest visual story, MCM turns essential pieces into statement-making protagonists of a science-fiction dreamscape. Picture a giant watch and phone case orbiting a distant planet, a backpack blazing through the atmosphere like a meteor, and a tote bag returning from an interstellar voyage.
These cosmic compositions aren’t just design flourishes—they act as metaphors for personal exploration and new beginnings, perfectly aligned with the energy of the back-to-school season.
The Standout Pieces
An icon in its own right, this tote combines timeless proportions with MCM’s signature Cognac Visetos monogram on canvas. Designed for versatility, it accommodates laptops, documents, and daily essentials while featuring refined details such as the brand’s logo brass plate, top handles, and both exterior and interior pockets.
Beyond Accessories
The campaign also introduces a ready-to-wear capsule featuring lightweight T-shirts, tailored vests, and utility-driven cargo trousers. Each piece carries MCM’s distinct design DNA, offering an effortless blend of functionality and sartorial polish.
Where to Experience the Collection
The MCM Back-to-School 2025 collection is now available at MCM boutiques globally and online at mcmworldwide.com.
Discover more fashion content here.
Order our latest edition here featuring Jella Haase on the cover.
check our 300-page books
