Two legendary brands united by their love of analog are launching a limited-edition Polaroid Now camera and film to celebrate skateboarding’s grit, creativity, and community.
About of THRASHER
Founded in San Francisco in 1981, Thrasher Magazine has been the premiere publication in skateboarding for over 40 years. Along with Thrasher’s monthly print magazine, its videos and digital media spread far and wide across all platforms, showcasing the best of skateboarding, and the subculture and personalities surrounding it. What started as a basement operation has grown into a worldwide phenomenon, with skateboarders representing the SKATE AND DESTROY attitude across every continent.
About of POLAROID
Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947. Which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972. Many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century. The company would be faced with new realities surrounding digital technology’s swift. Rise and ceased the production of instant film in 2008. But that was short-lived. A dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project. Paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.
POLAROID x THRASHER
For over four decades, Thrasher, the legendary magazine, has been the voice of skateboarding, capturing both the world’s wildest tricks and the friendships that hold community together. This collaboration honors a shared belief: that human connection defines culture, and moments matter when they are remembered together.
At its heart, skateboarding is a community. It’s not just about who lands the trick, but who was there to see it. Who filmed it, who cheered, and who helped pick up the board after the fall. From the earliest days, shared moments have fueled skateboarding. Photography captures and celebrates those moments at the heart of the culture.
Like skateboarding, Polaroid thrives on raw, unplanned moments. Instant photography doesn’t just document, it connects people, preserving the chaos and beauty of life long after the session ends.
Together, Polaroid and Thrasher aren’t just releasing a camera and film. They’re celebrating the human stories that keep skateboarding and instant photography alive.
The release includes the Polaroid Now Generation 3. Thrasher Edition, each camera hydro-dipped with Thrasher artwork, ensuring no two are alike. It pairs with the Polaroid Color i-Type Film. Thrasher Edition, featuring 11 exclusive frame designs from legendary artist and longtime Thrasher collaborator Neckface. Whose bold, chaotic style mirrors skateboarding’s edge and humor.
Available from September 16, 2025, on Polaroid’s website.
Polaroid Now Instant Camera Generation 3 – Thrasher Edition
- €149,99 / £139,99 / $149,99
- A vibrant, one-of-a-kind analog camera with a sticker-bombed, hydro-dipped design. Optimized for bright-light photography, it supports self-timer and double exposure shots, is rechargeable via USB-C, and uses Polaroid i-Type Film for full-sized instant photos, perfect for capturing life’s chaos in style.
Polaroid Color i-Type Film – Thrasher Edition
- €21,99 / £20,99 / $21,99
- Delivers 11 unique, fiery frames per pack featuring bold artwork by Neckface. Compatible with Polaroid Flip, Now, Now+, I-2, Lab, and more, it lets you capture life’s chaos in full-sized instant photos, perfect for anyone who wants their photography gear as wild as their shots.
CREDITS
All photos by the Thrasher team
Digital Campaign photos by Michael Burnett
Polaroid photos by
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