This Season MAD DAISY presents a new womenswear collection that reimagines French Impressionism as contemporary art-to-wear. The collection is inspired by the works of Jean-Baptiste Armand Guillaumin from the Petit Palais, Musée des Beaux-Arts de la Ville de Paris. The brand positions clothing as a wearable gallery, a meeting point where art history, emotion, and everyday life co-exist.
MAD DAISY translates Guillaumin’s signature light, color vibration and painterly depth into textile prints. The result is a refined wardrobe that carries the essence of French Impressionism outside of the museum. Key pieces include airy dresses with brushstroke-like textures, sculpted suits with abstracted motifs, feminine tops and coats with artful tailoring and ensembles with translucent textures and signature prints. The brand plays with diverse forms while each garment preserves the spirit of the artistic originals.
The collection is designed to exist both on fashion stages and within cultural institutions. The brand ‘s mission is to restore the emotional connection between museum heritage and wider audiences.
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photography: Olu Ogunshakin / Chris Yates Media
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34th issue of KEYI MAGAZINE with JEFF MILLS on the cover
