On February 4, 2025, #DAMUR turned the iconic KitKat Club into an immersive experienceâa masked affair where anonymity thrived, expectations vanished, and self-expression took center stage.
It wasnât just a runway show. This was a statement, a sanctuary, a movement.
#DAMUR is a Berlin-based high-end streetwear label redefining gender-free fashion. Founded by #Damur Huang in 2015, the brand merges Taipeiâs neon-lit pop culture with Berlinâs underground edgeâcreating provocative, upcycled pieces that challenge norms.
Sustainable Rebellion: #DAMUR is More Than Just Clothes
#DAMURâs AW25 collection, PLEASE F*CK ME, isnât just about aesthetics. Itâs a commitment to breaking norms, redefining beauty, and reshaping fashionâs impact on the planet. Sustainability here isnât just recycled fabricsâitâs a mindset.
#Damur used upcycled deadstock materials and underwear prototypes from Barcode Berlin became bold silhouettes. Velvet, neoprene, structured tailoringâtwisted, reshaped, and reimagined.
Gender? Irrelevant. Body type? All-inclusive. This was fashion that fit the wearer, not the other way around.
Welcome to the âSafe Placeâ
Damur Huang, the visionary behind #DAMUR, built this collection for those who dare. The AW25 show unfolded in five actsâSensual, Pain, Anonymous, Obsession, and Sanctuary. Each a layered narrative, each a rebellion against conformity.
SENSUAL â The Art of the Reveal
Shadows. Movement. Then light. Precision tailoring met provocative cut-outsâstructured tweeds against sheer layers. Zippers whispered secrets, waiting to be undone. Clothing became a second skin.
PAIN â Fire & Restraint
The energy shifted. Zazania ignited the club as oversized hoodies cocooned bodies like armor. Neoprene slashes and deep reds captured tensionâclothing as both restraint and release. Adaptive tailoring redefined sustainability.
ANONYMOUS â Who Are You When No Oneâs Watching?
Jazka took the stage. Masks blurred faces. Tweeds and neoprene erased identity. Oversized blazers swallowed bodies, gloves extended anonymity. When labels disappear, who remains?
OBSESSION â Bound by Desire
Darkness. Anticipation. Asimira commanded the room with a bondage performanceâfashion and raw desire colliding. Velvet shimmered, ruffles erupted into controlled chaos. Power played through fabric.
SANCTUARY â The Final Act of Liberation
Thenârelease. Drags, dancers, performers took over as music pulsed like a heartbeat. Plush velvets, sheer layers, oversized silhouettesâall worn with defiance. KitKat Club was more than a venue. It was a dare.
âFashion is more than fabric. Itâs a declaration. A choice. The freedom to exist without fear.â
Damur Huang
More Than a Runway. A Revolution.
At 19:00, the doors opened to a masked crowdâno labels, no judgment, just raw energy. Spectators became part of the show. This is Berlin. This is #DAMUR.
The collaboration with Barcode Berlin pushed the rebellion furtherâintroducing bold underwear and harnesses that werenât accessories, but armor.
Even after the last model left, CeaÈÄ, Alienata, and Maris Shilton kept the energy alive. The afterparty pulsed with freedom. This wasnât just fashion. This was identity.
Welcome to #DAMURâs âSafe Place.â You belong here.
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