Promis3’s new music video Jetski premieres exclusively on Keyi today. Directed by Naïla Guiguet (Parfait), the video is set in a luxurious ski resort and explores themes of power, oppression, transformation, and revenge through striking visuals. Bold imagery and inventive styling combine with the music’s energy to create an immersive experience from the first moment.
Jetski blends pop fantasy and political fable, portraying rejection, transformation, and revenge. The video begins in a sleek ski resort bar where Brent and Angel perform, revealing underlying chaos. Initially ignored and rejected by the audience, they are eventually expelled into the snow. In a storage room, they release their anger, smashing ski equipment and encountering a mysterious light. This transforms them into a hybrid entity, part human, part machine, part monster, symbolizing the power of those once rejected.
Guiguet uses this narrative to explore power dynamics between exploiters and the exploited, while emphasizing the interconnectedness of feminist and queer struggles. Camille Cottin’s character provides quiet but meaningful support, adding depth to the story. Styling by Nikita Vlassenko evolves with the narrative, moving from polished silhouettes to fragmented, hybrid forms that extend the body into posthuman visual language.
The video captures the raw energy of club culture through a cinematic lens, which is directly connected to the musical universe of Promis3. The duo is a leading force in the contemporary rave scene, blending Europop, Y2K trance, and queer club culture into a distinctive sound. They have performed at international stages including Boiler Room, HÖR, and Dour Festival, and shared stages with Shygirl, COBRAH, and Ascendant Vierge, quickly establishing a global presence.
We spoke with Promis3 about their new music video and creative process.
What power is born from rejection?
There is empowerment in the sense that you either don’t give a fuck anymore if you are able to disconnect your self worth from the equation. Out of that carefreeness can sprout a lot of creativity cause the pressure of expectation is gone at that point. On the other hand it could amp up the pressure in a way that it could ignite a fight inside of the rejected individual, causing them to evolve in their craft and become better. We think it is important to take rejection in the industry with a grain of salt, since music and arts are so individualistic sometimes that two people can hate or love something at the same time. That does not mean that one is right and the other is wrong, it’s just personal preference. It is up to you to apply rejection in a way that it serves you. Are you able to grow from this feedback? Are you able to take it with a grain of salt? Etc.
Is becoming a “monster” liberation or danger?
In a way it’s a liberation in a way that a lot external expectation pressure falls away again. When you’re a monster, who’s going to trust/like/love/believe in you? In the contrary at this point everyone is probably even more scared/taken back from you, so you might as well live/be all out as you are. Tho the trap is to become bitter/rigid by letting the rejection or commentary way you down.
Can queer rage build, not just destroy?
The rage part should only exist in a performance, art, story, passionate kinda way. The moment our rage starts destroying we swing the pendulum too far towards a danger zone again. We believe that if you meet violence with violence you will only create more, so it is important that we keep pushing important messages but with kindness and compassion. We can only grow closer as humanity through understanding each other.
Can joy itself be an act of revenge?
Ofcourse, to be joyful is to be carefree in a way. If you are carefree even only for just a moment that means you are not bound by the verdict certain people make of you, therefore ruining the goal of rejecting you.
What sparked the surreal vision with Naïla Guiguet and Camille Cottin?
We always want to bring surrealism into our work. Promis3 is a form of escapism for us so visually we want everything to feel bigger than life. Because of this and the lighthearted nature of the song we came up with a goofy over the top storyline. It was still important to us to include real life problems in the scene but bring it in a way that it does not feel dictatory or aggressive.
Where do you draw the line between identity and performance online?
We actually struggle sometimes with the way social media is pushing artists to make every little aspect of their lives or career a performance. Before we were in awe of art because it felt otherworldly, unreachable, unexpected. Now we are bombarded with “How I made this”, “Get ready with me”, “What’s in my bag”, etc. Which to us kills the mystique which we used to love about a lot of artists so much. It not only overexposes people to content and takes away time from the artist to actually put into writing/creating since upkeeping social media is heavier work than most people would think.
Pre-order JETSKI here
<Music Video Credits>
Director: Naïla Guiguet (Parfait)
Music: Promis3
Cast: Camille Cottin
Stylist: Nikita Vlassenko
Production: Premier Cri
Label: COMME DANS LES FILMS
34th issue of KEYI MAGAZINE with JEFF MILLS on the cover
