“Built on Collaboration, Made in Hamburg.”
FABRIC – Future Fashion Lab Hamburg
What happens when collaboration becomes more valuable than competition?
During Berlin Fashion Week SS27, FABRIC and PLATTE answered that question by bringing six emerging Hamburg labels to Berlin under one shared vision: “Built on Collaboration, Made in Hamburg.”
From July 2 to 5, 2026, FABRIC presented, for the first time, a collective selection of its member labels at PLATTE Berlin, marking the first public appearance of the partnership between the two houses.
Two Houses, One Ecosystem in Motion
PLATTE Berlin is the curated retail and community platform located in Berlin-Mitte.
FABRIC – Future Fashion Lab Hamburg – is the “engine room” located in the city center of Hamburg, with 700 sqm. More than 30 independent designers and labels work across production, innovation and collaboration.
Together, it is not just the idea of collaboration. It turns that idea into the visibility of Hamburg’s fashion production at one of the capital’s leading fashion hubs—Berlin.
The key point is shared infrastructure, lived out publicly.
Six Signatures from Hamburg
The participating labels that were selected went through an open call among FABRIC’s member labels.
From Arabic-inspired aesthetics (ARJOS ANTON), to handmade pieces balancing workwear and high fashion (AVA), transformable silhouettes (CHASHO), raw, untreated materials (CRÛ ORIGINS), the craftsmanship made from deadstock patchwork (FREIKOERPER), and leatherwork of avant-garde art (LAURA CHLASS). All six designers were on-site for four days, speaking to press, buyers and public.
The pop-up was the first joint collaboration in public between two houses. The plan for the future includes making two pop-ups per year at each of the locations.
About PLATTE Berlin
Not so far from Alexanderplatz, in the heart of Berlin, PLATTE is far more than a traditional fashion store. It is a stage and workshop, a community space and a showcase for a new generation of fashion designers.
Fashion can be seen not just as a product, but as a bold attitude, a place for exchange, experimentation and being a part of the urban culture. PLATTE gives a lot of independency, visibility, space and structure.
About FABRIC – Future Fashion Lab
Here we can see how the similarities and the opposites that attract each other. FABRIC – Future Fashion Lab is also an innovative space in the centre of Hamburg, bringing together creativity, urban production and sustainable fashion.
Why Lab?
FABRIC describes itself as a lab thanks to its advanced production facilities, including textile printing, laser cutting, digital workstations and 3D technology. More than a workspace, it is a place where designers experiment, collaborate and develop future-proof business models
About Hamburg Kreativ Gesellschaft
Hamburg Kreativ Gesellschaft is the municipal development agency for Hamburg’s creative industries. It has been affiliated with the Ministry of Culture and Media since 2010.
The organisation supports creative professionals through consulting, further education, real estate and urban development, funding, financing and networking. Through its Cross Innovation Hub, it also builds connections between the cultural and creative industries and traditional economic sectors, encouraging innovative solutions for future challenges.
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