Creative Visions, Collective Energy — Future, Diversity, and Innovation in the Heart of Berlin
On July 2nd and 3rd, 2025, as part of Berlin Fashion Week, Neo.Fashion. proudly transformed the Atrium Tower at Potsdamer Platz into a vibrant and dynamic showroom. Through this transformation, the space became a stage for the next generation of fashion designers to showcase their bold ideas and creative visions. Presented in partnership with Potsdamer Platz, the event was above all a celebration of creative collaboration. Throughout both days, it brought together over 100 emerging talents, along with cutting-edge digital artists and international guests, fostering a rich exchange of perspectives, innovation, and inspiration.
Despite challenging circumstances, the Neo.Fashion. team once again demonstrated what is possible when purpose meets passion. As a result, this year’s event made one thing unmistakably clear: Neo.Fashion. is more than just an event — it is a platform, a mindset, and a movement dedicated to supporting progressive, sustainable, and visible fashion talent.
In addition to the widely celebrated Graduate Shows, which spotlighted top graduates from 12 German universities, Neo.Fashion. curated a series of forward-thinking formats that further emphasized innovation and global dialogue:
- To begin with, a Digital Fashion Exhibition showcased works by 80+ international artists, offering a cutting-edge look at the intersection of technology and creativity. This was complemented by a panel discussion on “Integration of Generative AI in Fashion”, which opened new conversations around the future of design.
- Moreover, the format MOMENTUM by Neo.Fashion. presented four curated shows by emerging designers, each bringing unique cultural and creative perspectives to the runway:
- Ukrainian Fashion Week, supported by the Berlin Senate Department for Economics, Energy, and Public Enterprises
- Montaha Al Ajeel
- W1P Studios
- Stay Away From Evil & Birds of Berlin by Deeon Oxygen
- Finally, the Next.Level.Network. Brunch, hosted in collaboration with the German Textile and Fashion Confederation, provided a vital space for exchange. It successfully brought together industry professionals, policymakers, and researchers, sparking meaningful dialogue about the future of the fashion ecosystem.
Altogether, Neo.Fashion. 2025 showcased not just collections, but conversations—bridging emerging talent with global innovation and setting the stage for the fashion of tomorrow.
Best Graduates Show & Neo.Fashion. Awards 2025
Undoubtedly, the emotional highlight of Neo.Fashion. 2025 took place on the evening of July 2nd. The Best Graduates Show, hosted by Hadnet Tesfai, brought together the most outstanding fashion graduates from across Germany onto one runway.
To ensure excellence, two international juries carefully curated the selection of the Best Graduates and, ultimately, honored them in five forward-looking award categories:
- Best Design: Wiebke Lendewig (KH Halle)
- Best Craftsmanship: Melanie Parzenczewski (HTW Berlin)
- Best Sustainability Concept: Azura Barber (Macromedia)
- Best Global Concept: Jon Liesenfeld (AMD)
- Best Digital Fashion Design: Flora Schwöppe (AMD)
In addition to these core categories, two special awards were presented:
- Potsdamer Platz Award: Laurin Schuler (KH Weißensee)
- Brisbane Showcase: Lennart Bohle (HS Pforzheim)
As a result of their outstanding achievements, the award winners received a wide array of valuable prizes. These included CLO/Fabricant software licenses, professional sewing machines from PFAFF, mentorship programs, and international presentation opportunities—each contributing to their future development and exposure on a global stage.
Furthermore, we extend a heartfelt thank-you to everyone who made Neo.Fashion. 2025 possible—our dedicated designers, committed universities, thoughtful jury members, generous partners, tireless volunteers, media representatives, and enthusiastic guests.
Most importantly, a special thanks goes to Potsdamer Platz for their exceptional support—from providing a remarkable venue and access to invaluable networks, to offering professional infrastructure, financial assistance, and the exclusive Potsdamer Platz Special Award.
Without a doubt, your contribution went far beyond expectations and played a pivotal role in the success of this celebration of future fashion.
Neo.Fashion. 2025 in Numbers
To truly highlight the impressive reach and extraordinary effort behind Neo.Fashion. 2025, we’re excited to share some key figures that illustrate the scale, spirit, and impact of this year’s event:
- First and foremost, over 80 selected graduates from 12 universities across Germany took to the stage, representing the next generation of fashion talent.
- In addition, the event featured 5 Neo.Fashion. Award categories along with 2 special prizes, celebrating outstanding achievements in design, innovation, and sustainability.
- Equally important, the Digital Fashion Exhibition showcased work by 80+ international and national digital artists, underlining the creative diversity and global reach of the platform.
- On social media, our community grew significantly—with 1,100+ new followers joining our journey and over 650,000 views recorded in just the last 30 days.
- Moreover, more than 3,000 fashion enthusiasts attended over the course of 2 dynamic days, bringing energy, engagement, and excitement to every moment.
- Behind the scenes, photographer Gerome Defrance captured the essence of the event with over 20,000 pre-selected photos.
- Meanwhile, our dedicated team walked an impressive 22,000 steps per day per team member, with Steffi leading the pack.
- At the core, a passionate team of 10 people worked tirelessly to bring Neo.Fashion. 2025 to life.
- Altogether, the event featured nearly 6 hours of runway show time, showcasing bold visions and boundary-pushing design.
In the end, the message was clear:
2 days. 1 mission. The fashion of the future needs our stage.
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