#DAMUR Reimagines the Fashion Show with a Daytime Rave at Skatehalle Berlin for BERLIN FASHION WEEK – This summer, #DAMUR is challenging the conventions of both Berlin nightlife and traditional fashion presentations.
On July 4, the Berlin-based label will transform Skatehalle Berlin into an immersive 10-hour daytime experience
called TECHNO SLUTs, combining music, skate culture, and fashion into a single event.
your ticket
Rather than the familiar cycle of late-night clubbing or fleeting runway presentations, #DAMUR founder Damur Huang envisions a gathering where guests are encouraged to stay, connect, and participate throughout the day.
The event will feature techno sets, skating sessions, drinks, chill-out spaces, and the unveiling of the brand’s Spring/Summer 2027 collection directly within the skatepark environment.
Positioned as more than a conventional runway show, the event blurs the boundaries between fashion presentation and community gathering. Guests can arrive early, spend the afternoon with friends, watch skaters in action, follow the evolving soundtrack, and experience the SS27 collection as part of a broader cultural moment.
With Berlin’s summer energy as its backdrop, #DAMUR’s latest project offers an alternative vision of fashion – one rooted in participation, movement, and shared experience rather than observation from the sidelines.
TIMETABLE
12:00–14:00 — Ceață (Ф) @ceata_dj
14:00–16:00 — Damur @huangdamur
15:30–16:00 — Runway Show — #DAMUR @damur.fashion
16:00–18:00 — Alienata @e_alienata
18:00–20:00 — Schwefelgelb @schwefelgelb_official
20:00–22:00 — Paul Ray @paulraylive
