Your Guide to Pop-Ups at Berlin Fashion Week 2025

Berlin Fashion Week 2025 is here, and it’s bringing a stellar lineup of pop-ups you won’t want to miss.

These events highlight fashion’s diversity and creativity, from immersive art installations to curated collections and inclusive conversations.

Here’s your day-by-day guide to the best pop-ups happening during BFW25:

Thursday, January 30, 2025

HUMAN TOUCH Pop-Up

HUMAN TOUCH reimagines second-hand and vintage clothing through a unique paint-sewing technique that highlights the human labor behind garment production. Their latest collection, HUMAN TOUCH Remedy, will be showcased at this pop-up, emphasizing sustainability and ethical fashion.

FREE ENTRY

When: 12:00 – 19:00 (Thu – Fri), 11:00 – 19:00 (Sat – Sun)

Where: Goltzstraße 15, 10781 Berlin


Quadrat Shop: Pre-BFW Event

A pre-Fashion Week event highlighting emerging Ukrainian designers. Discover cutting-edge designs from:

Starchak Official– A Ukrainian sustainable brand known for upcycled, one-size-fits-all designs with architectural cuts, minimalism, and bold details, celebrating individuality.

Oliz– Premium hand-designed pieces inspired by art and cultural heritage.

MB Studio by Marta Brown– Focuses on versatile, high-quality capsule wardrobe pieces with timeless designs, multifunctional clothing, and carefully chosen fabrics for comfort and originality.

FREE ENTRY

When: 6:30 PM – 10:00 PM

Where: Quadrat Shop, Gormannstrasse 23, 10119, Berlin.


Friday, January 31, 2025

Rare: “QUEERARE” Immersive Exhibition

A collaboration between photographer Captain John and the RARE Collective, “QUEERARE” is an immersive installation blending fashion, photography, and queer identity. The exhibition features striking visuals and soundscapes, accompanied by live music performances from MATTAM and FISK.

FREE ENTRY

When: 7:00 PM – 10:00 PM (exhibition runs until February 28).

Where: Rare Store & Collective, Kopernikustr. 21, 10245 Berlin-Friedrichshain


Next Gen at Platte

Discover the next wave of Berlin’s fashion talent in this curated pop-up. Six designers will showcase their work in unique window installations:

FREE ENTRY

When: 1:00 PM – 7:00 PM

Where: Memhardstraße 8, 10178 Berlin.


Saturday, February 1, 2025

WU.ER Studio: Minimalist & Sustainable Fashion

WU.ER promises an immersive journey through tactile and visual storytelling. This pop-up features contemporary designs that combine art and function, bringing sustainability to the forefront. Perfect for those who love minimalist aesthetics with a meaningful twist.

FREE ENTRY

When: 12:00 PM – 18:00 PM

Where: Friedel Str. 8, 10247 Berlin


“B-Stories” by Natascha von Hirschhausen

Sustainability meets luxury in this collaborative pop-up featuring:

Limited tickets via Eventbrite.

When: 12:00 PM – 20:00 PM

Where: Friedrichstraße 67, Q205, EG, 10117 Berlin


Black in Fashion II

A space for celebrating Black fashion designers, featuring a showroom of six emerging talents. A closing celebration featuring designer showcases, DJ sets, and a conversation on inclusion in fashion.

On February 1st at 18:00, join a panel discussion led by Beatrace Angut Oola, focusing on Black creatives’ experiences and mental health in the industry.

FREE ENTRY with registration via Eventbrite.

When: 1:00 PM – 7:00 PM (circle conversation at 6:00 PM).

Where: BUKI AKOMOLAFE & EMEKA Studio, Mehringdamm 75, 10965 Berlin


With such a diverse range of exhibitions, designer showcases, and interactive installations, Berlin Fashion Week 2025 is an unmissable celebration of creativity and sustainability. Whether you’re drawn to avant-garde photography, next-gen designers, or fashion activism, these pop-ups offer something for every fashion enthusiast.

Stay tuned for more Berlin Fashion Week 2025 updates and exclusive coverage from KEYI Magazine.

more fashion features here.

KEYI Magazine Berlin Fashion Week side-event at OXI Club, February 3rd (5PM till late) !